The L.B.M.1911 brand was born as a research brand and has always been in perfect balance between sportswear and the tailoring world. Its launch, fifteen years ago, marked a milestone in the history of Lubiam, a Mantuan company that for over a hundred years has been synonymous with excellence in the world of Made In Italy men's tailoring fashion. The L.B.M. 1911 was born in 2005 from an intuition of Giovanni Bianchi, who together with the brothers Edgardo, Giulia and Gabriele, represents the fourth generation of the Bianchi family at the helm of the company. In the early 2000s, the designer decides to focus on a radical product innovation that deviates from the world of "formal", while respecting the canons in terms of tailoring quality. Thus began a path of evolution that led the company to specialize in the world of "garment dyed".