In 2015, Sarah 'Staud' Staudinger and George Augusto co-founded the Los Angeles-based lifestyle brand STAUD, based on the idea that fashion shouldn't just empower women – it should also be accessible. At the heart of STAUD is design. Crafted at the intersection of timeless classics and refined newness, STAUD offers a collection for the modern woman who appreciates both. With an emphasis on originality and joy through the lens of elevated discovery, each season is a detailed narrative that speaks to our wardrobe aspirations. If fashion is a never-ending search for style, then STAUD is what happens after you find it.