Simon Porte Jacquemus and JACQUEMUS are indivisible. Simon was born in 1990, in Salon-de-Provence, southern France, and grew up in a village called Bramejean. He moved to Paris at age 18 to study at a fashion school, but dropped out a month later after losing his mother. When he launched his brand in 2009, he called it JACQUEMUS, after his mother's maiden name. In 2015, he won the LVMH Special Prize, which, symbolically and logistically, marked a significant turning point. In May 2017, in the city of Marseille, Simon presented three art installations and exhibited his Les Santons de Provence collection for the second time as part of the “Marseille, je t’aime” event. “My mother’s memory takes shape in her clothes, but remains alive in her attitudes. I will always imagine the personality of the JACQUEMUS woman as beautiful, free and unmistakably Mediterranean.” - SIMON PORTE JACQUEMUS ​